Yara Soliman

Yara Soliman is a Design Director at the Peter Schmidt Group, specialising in brand identity, brand strategy and visual storytelling, with a particular focus on the food, beauty and lifestyle sectors.

She earned her Bachelor of Science in Applied Sciences and Arts from the German University in Cairo and began her career at a small design agency in Cairo, where she developed brand identities and visual concepts for a wide range of local and international clients. She later relocated to Germany to join the Peter Schmidt Group, where she now leads creative processes for global FMCG brands including NIVEA, tesa and Rewe.

Her design work has received multiple international accolades, including the iF Design Award and The Dieline Award. In addition to her commercial projects, her personal work has been exhibited at the Dubai Design Week and at Weltformat in Lucerne.