Sara Andreasson

Sara Andreasson has been working as a freelance illustrator for over ten years. Her clients span the fields of art, media and brand communication, including cultural institutions, sports brands and leading newspapers and magazines across Europe and the United States. Her work appears regularly in The New York Times, The New Yorker and Apartamento Magazine, and she has created commissions for commercial clients such as Google, Adidas, Converse, Selfridges and Gucci.

Among her notable projects are a Google Doodle marking Sweden’s participation in the 2019 Women’s World Cup, a book cover illustration for Penguin Essentials, an animated campaign on sustainable materials for Selfridges, and a series of illustrated posters for the Théâtre du Châtelet in Paris. She also illustrated the cover artwork for Ottessa Moshfegh’s short story Imitations, published in issue no. 26 of Apartamento Magazine.

In addition to her commissioned work, she co-founded the feminist magazine BBY, where she served as art director and commissioned contributions from female and gender-nonconforming artists. Since 2025, she has run FRONDA, a nomadic gallery and arts platform, together with Josefine Hardstedt. FRONDA connects artists from Sweden and the UK, and launched its first group exhibition, Blissful Garden Concept, in March, featuring works by Neil Raitt, Dwayne Coleman and Jaana-Kristiina Alakoski.

Her work has received multiple awards, including the Kolla! Award, the Publishing Prize and recognition by Svensk Form. She has exhibited in London, Stockholm, Düsseldorf, Borås, Tbilisi, Tallinn and Treviso.