María Luján Donaire

María Luján Donaire is Chief Creative Officer at Ogilvy South Latin and co-founder of Círculo de Creativas Argentina, a community established to support and promote female talent within creative departments.

After completing her bachelor’s degree in Advertising and Public Relations at Universidad Católica Argentina, she began her career as a copywriter. Over the past 20 years, she has contributed to projects in Argentina and around the world, working with leading brands including Coca-Cola, Volkswagen, Chevrolet, Citroën, DS, Volvo, Unilever (Hellmann’s and Knorr), Mondelēz (Milka, Clight and Tang), Clorox Latin America, Kimberly-Clark, Santander, Philips, SC Johnson, HBO Max and Reckitt.

Many of her creative works have been recognised at renowned international festivals such as Cannes Lions, The One Show, El Sol, the Cresta Awards, PHNX and Ojo de Iberoamérica. In 2019, she was named by Ojo de Iberoamérica as one of the most awarded women in Ibero-America. In 2022, she led the team that positioned Hoy by Havas Buenos Aires as the leading Argentine agency in Latin America, according to the Ojo de Iberoamérica rankings.

She has also served as a juror at numerous prestigious festivals, including Cannes Lions 2023, The One Show 2023, the New York Festival 2023 and the Clio Awards 2024.